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Marketing environment is the set of factors which affect on enterprise's activity. It consists of macromarketing environment (macroenvironment) and micromarketing environment (microenvironment).
Macroenvironment includes the facrors, which influence on enterprise's marketing activity and which couldn't be manipulated: political, economic, demographic, social, cultural, natural, geographical,…)
Microenvironment is the set of factors and forces which influence on marketing opportunities of particular enterprise: its customers, competitors, suppliers, intermediaries, other contact audience (including its personnel).
There is also a division of marketing environment into external and internal environment, which directly interconnected with external and internal enterprise's communication.
First of all, the external environment consists of microenvironment (sometimes except enterprise itself). It can also include macroenvironment (becuase there is a connection with them by means of external communication processes).
The internal environment is all its personnel. This is particulary rely to the Back-Office staff.
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